The Magi brought a sales growth of 5.7 percent

January 7, 2013
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The quantities sold by retailers in the week of Kings rose 5.7 percent compared to the same date of 2012, “marking a dynamic start to the year for business,” the Argentina Confederation of Medium Enterprises (CAME) said.

According to the organization, among the gifts “prevailed simple products, with values pulled from 15 pesos and 100 pesos averaged”.

“Still, it is estimated that more than 10 million distributed gifts in the country, leaving a major commercial activity for a month, such as January, which is usually weak in sales,” said CMEA, in a statement.

It further stressed that all items that make up the “basket of Kings” had “good sales” although public interest focused on Toy, Clothing and Electronics and computer.

“Water-related products, shirts and video games, led the audience preferences for being cheap and very good acceptance in children,” it added.

And it pointed out that “many families took the opportunity to give away useful items such as backpacks, school supplies and computer products that are needed to add to home”.