Brazil: The soap opera that changed the agenda of President Dilma Rousseff

October 19, 2012
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The president of Brazil, Dilma Rousseff, changed her schedule for the soap opera that captured the television audience and flooded social networks.

This Friday aired the end of ‘Avenida Brasil’, by Globo, achieving amazing numbers of followers, who left to represent poverty to integrate the emerging Brazilian middle class.

Neri, an economist and author of a recent book on ‘The New Class media’ said: “The first reason for its success is that it reflects a reality that much of the Brazilian population perceives”.

“Much of the Brazilian population, particularly the poorest, is undergoing a process of social and economic advancement, and that’s what the novel perceives and portrays”.

‘Avenida Brasil’, created by João Emanuel Carneiro and issued since March, has reached 38 million followers and previous episodes in the end a record audience of 49 points.

The last chapter, hoping to overcome that mark, achieved more than 500 advertisers.

According to the Brazilian press: “Among the followers of the series is Rousseff, who postponed an event originally scheduled for Friday in Sao Paulo to support the party’s candidate for mayor local, to avoid competing with the end of Avenida Brasil.”