Evita is the face of infidelity
Buenos Aires, August 9, 2012
The image of Eva Duarte de Peron was used for a campaign to promote a social network which seeks infidelity. Website http://www.ashleymadison.com/ is of U.S. origin and brings together people with a couple to seeking an adventure.
The controversial is the use of Evita image that is doing a gesture for silence with the words “With no infidelity we never would have met the great Evita” and under the name of the network, it reads: “Life is short, have an adventure.”
The image of Eva is because of she was the product of an affair. The father of the “Bearer of the poor” had 14 legitimate children with his wife and 5 with his mistress, Juana Ibarguren, the mother of Evita.
Ashley Madison’s executives say they were set in Argentina after the attempt of 180 thousand people of this land who tried to register on the site. After the landing of the company in the country, 85,000 people already have a profile.
The social network has a presence in 25 countries, has about 14 million users and moves 100 billion dollars annually.