Tinelli landed with millions of pesos in San Lorenzo and seeks a corporate image
July 13, 2012
The media entrepreneur Marcelo Tinelli will arrive to the club San Lorenzo de Almagro to save it from its institutional and economic crisis. He comes with conditions, and thinks transform the club into a business machine that can be sustained.
Carlos Abdo’s days are numbered in the “Cyclone” if it does not change. He saved the club from relegation, but the exodus of players, lack of money and institutional crisis. Therefore, although not entirely agree, Tinelli plans to invite a kind of “shared leadership” to make her leave the club,
The conductor Showmatch plan is to take care mainly of the financial aspect of the club. Change the rules of marketing and invest millions to get quality players bring a new coach and build sustainability.