“Feeding the ego in social networks gives as much pleasure as sex”, say scientists

 

May 12, 2012

 

According to a study in the United States, the level of dopamine, a chemical linked to pleasure and hope of reward, which is released when we share something about us on social media is like sex.

Researchers at the National Academy of Science USA said that “to inform others of their own subjective experiences, but in social media this percentage reaches 80%” of dopamine.

“People do so voluntarily because confidence to talk about yourself is in itself an act with a certain value, as are the activities that generate an immediate reward, such as eating or making love,” they said.

The study focuses on findings that the mind is stimulated by “the opportunity to communicate their thoughts and feelings to others.”