The British opinion on the spot shot in the Malvinas/Falklands
May 4, 2012
“It was always meant to be a provocative advert – an Argentinian Olympic hopeful training in the Falkland Islands, with a caption saying ‘To compete on English soil, we are training on Argentine soil’,” stated the Daily Mail
“But the controversial commercial – aired in Argentina on the 30th anniversary of British forces sinking the General Belgrano warship – has sparked fury over footage of the athlete running ‘step-ups’ over a British war memorial.
The 90-second advert shows Argentine hockey player Fernando Zylberberg training in and around Port Stanley. At one point he is seen doing step-ups on a low set of steps.
The shot is framed so that the viewer cannot see what the steps are leading to – but they are instantly recognisable for anyone who has been there.
It is the Falklands’ Great War Memorial, honouring British sailors who lost their lives against the German fleet in World War I.
The memorial was visited as early as January this year by Falklands War veteran Simon Weston, who sustained horrific injuries aboard the RFA Sir Galahad on 8 June 30 years ago.
He described the advert, and particularly the scene where Zylberberg trains on the memorial steps, as ‘an absolute insult’.”